my section of the speech

This momentous decree came as a great beckoning light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.

But one hundred years later the Negro is still not free. One hundred years later the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination.

One hundred years later the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity.

One hundred years later

i think this part of the speech is really powerful and effective without having the typical "i have a dream" part. this part was the reality that he was living in and you feel the pain of the times, thats why i'm using this part. it reflects the era and hopefully will be as effective as "i have a dream" 

kinetic type

whilst looking on youtube for kinetic type videos i found a few that were inspirational to my work. 

http://www.youtube.com/watch?v=RL2IIpNkSKs
http://www.youtube.com/watch?v=tIc0g1VEO0k
http://www.youtube.com/watch?v=FRuAJgCrZUk

i like the styles used and the little extras they have added to make the text more interesting. 
im going to use kinetic type in my video but overlayed on my video picking out the most important words.

Bus Boycott

On December 1, 1955, Rosa Parks was arrested for refusing to give up her seat.The Montgomery Bus Boycott, urged and planned by Nixon and led by King, soon followed. The boycott lasted for 385 days, and the situation became so tense that King's house was bombed. King was arrested during this campaign, which concluded with a United States District Court ruling in Browder v. Gayle that ended racial segregation on all Montgomery public buses. King's role in the bus boycott transformed him into a national figure and the best-known spokesman of the civil rights movement.

this is the imformation that most people know about the bus boycott in montgomery but while i 

was researching into this i found anouther case where someone refused to give up their seat, 

but this case wasnt publicised. 

In March 1955, a fifteen-year-old school girl in Montgomery, Claudette Colvin, refused to give up her bus seat to a white man in compliance with Jim Crow laws, laws in the US South that enforced racial segregation. King was on the committee from the Birmingham African-American community that looked into the case; because Colvin was pregnant and unmarried, E.D. Nixon and Clifford Durr decided to wait for a better case to pursue.

Who was martin luther king?

Martin Luther King, Jr. (January 15, 1929 – April 4, 1968) was an American clergyman, activist, and leader in the African-American Civil Rights Movement. 

A Baptist minister, King became a civil rights activist early in his career. He led the 1955 Montgomery Bus Boycott and helped found the Southern Christian Leadership Conference (SCLC) in 1957, serving as its first president. With the SCLC, King led an unsuccessful struggle against segregation in Albany, Georgia in 1962, and organized nonviolent protests in Birmingham, Alabama that attracted national attention following television news coverage of the brutal police response. King also helped to organize the 1963 March on Washington, where he delivered his "I Have a Dream" speech.

his i have a dream speech is the most famous speech he gave and is the speech i have chosen to do. 

Martin luther king married Coretta Scott, on June 18, 1953, on the lawn of her parents' house in her hometown of Heiberger, Alabama.They had four children: Yolanda King, Martin Luther King III, Dexter Scott King, and Bernice King.

inspired by Gandhi's success with non-violent activism, King visited Gandhi's birthplace in India in 1959.The trip to India affected King deepening his understanding of non-violent resistance and his commitment to America's struggle for civil rights. In a radio address made during his final evening in India, King said "Since being in India, I am more convinced than ever before that the method of nonviolent resistance is the most potent weapon available to oppressed people in their struggle for justice and human dignity. In a real sense, Mahatma Gandhi embodied in his life certain universal principles that are inherent in the moral structure of the universe, and these principles are as inescapable as the law of gravitation."

i think this quote he had said on the radio really is a powerful one, you can feel his passion for what he was doing, and how much it meant to him.

development

http://www.youtube.com/watch?v=XElUS201fM8&feature=endscreen&NR=1

this youtube clip is one i found to be really useful. i wanted to do a portrait of martin luther king but made up of his speech. i wasn't sure how to do this so i started looking online, i looked at a few vides before i found this one and it helped me to achieve a portrait, it still needs some work and some of the fonts needs to be made darker and and also bolder and the lighter fonts are ok at the moment, it took me 1 1/2 - 2 hours to complete this because a lot of things i was doing where going wrong. 

this is a screen shot of my portrait, as you can see its a rough copy because its the first time i have done it, i don't think the original image was a good choice because it was to dark so the mid tones are similar to the shadows. 

this portrait done of barack obama is what gave me the inspiration to do martin luther king, i think it is really effective and during my short clip i want to use kinetic text so eventually all the words will make up his face at the end. hopefully this will work but i will have to keep practising with different images and see what happens. 

brief jan 2013

we have been given our brief to produce a short film between 1-2 minutes about speeches which will advertise a new series on BBC radio. the speeches we have been given are ones from the 20th century and after listening to all the speeches i found martin luther kings to be the most interesting. I think the times that he was living in and the work he didn't made the most impact and because i didn't know much about him i thought he would be the best person to research and the times he lived in seemed to be the most interesting. 
he made the most impact in his country for the black community. When i was listening to his speach you could feel the enthusiasm and the belief in his voice. When i started to research into him further i found that he went into education with a strong mind and he graduated from quite a few schools gaining many qualifications, and he met his wife at boston university, Coretta Scott. they got married and few years later and went on to have 4 children. he took a job as the pastor of the Dexter Avenue Baptist Church. During these times black and white people had segregated seating on buses and if a white person got on the bus blacks had to give up their seat. in 1955 a women named Rosa Parks refused to give up her seat and was arrested, King got wind of this and soon the bus boycott started, it lasted 381 days (december 1st 1955 - december 20th 1056). no black people used the public transport and the buses where loosing money quickly. eventually on the 20th december 1956 a federal ruling took effect, and led to a United States Supreme Court decision that declared the Alabama and Montgomery laws of segregated buses to be unconstitutional. and so began the rising of Martin Luther King. 

branding guidelines

Because we have to do branding guidelines in our project i went on to google to find out what to include in branding guidelines. branding guidelines are a set of rules that the brand uses to keep the identity of the brand exactly how they want it. when they contact designers or retail sellers they are given a set of the branding guidelines to cohere too. these help designers/customers/visitors/retail to identify with the brand and these will include a series of indepth rules for people to follow. I then went on to research about BG's and found smashingmagazine.com which had an in-depth article on what to include and examples of brands that have done them effectively. here are some of the main points: 

STRATEGIC BRAND OVERVIEW

This should be short and sweet. In as few words as possible, make clear the vision for this design and any keywords people should keep in mind while designing. Most people will probably flip straight to the picture pages, but they may read a few sentences here.

 this is an example of Kew's branding guidelines - strategic brand overview

LOGOS

For print and Web, most brands revolve around the logo. Make sure you provide logo variations and clarify minimum sizes.

Provide logos with different colors, and specify which colours are allowed. Think Brick gives designers a lot of options with its design. The point is to allow flexibility while maintaining consistency.

SHOW EXAMPLES OF WHAT AND WHAT NOT TO DO

You’re a professional, and you know better than to mess around with logos. But many others will try and think they’ve done a good job. They are so wrong. You must make clear what they can and cannot do with a design.

this is an example of ' I love NY' branding guidelines - don'ts

SPACing

Many non-designers underestimate the need for white space. Include a spacing reference, especially for the logo. Rather than specifying inches or centimeters, use a portion of the logo (a letter or a shape) to set the clearance. This way, whether the logo is big or small, the space around it will be sufficient.

COLORS

Always include color palettes and what the colors should be used for. And include formats for both print and Web: CMYK, Pantones (if they exist) and RGB (or HEX). Always include a CMYK alternative for Pantones because sometimes matching is hard (especially when Pantone printing is not possible). Specify primary and secondary colours and when and where to use them.

FONTS

You’ll need to define the typefaces to use: sizes, line height, spacing before and after, colors, headline versus body font, etc. Make sure to include Web alternatives for non-Web fonts.

this is an example of 'Yales' branding guidelines - Fonts

IMAGERY

Many designers have established a particular tone in their photographs and images. Show your clients examples, and explain why they are good choices. Show them in the context of your design, and explain why they were chosen for that context.

this is an example of 'Zopa' branding guidelines - illustration imagery

note: all points taken from smashingmagazine.com

these points have helped me to better understand what is expected in my branding guidelines. whilst making a set of branding guidelines other points to consider are: 

• Identity - logotype byline and how your brand is visualised
• Copywriting and Tone of Voice
• Graphic Devices
• Layout and Grids
• Applications
• Overview with examples
• Further Information
• Contacts

although there are a lot of points to cover in branding guidelines they are put in place to make sure that the brand stays consistent and looks clean, professional and it isn't changed in any way. companies invest alot of time and money to make sure that their brand stands out in the marketplace. a lot of brands succeed in doing this but some brands decide they don't need the guidelines and it can all go pear shaped for them.