animation research

whilst looking for animations that already exist on youtube and on vimeo i came across 4 videos from an indian company name auroville. they are a green company and their videos are trying to promote food wastage and what we can do with it. the videos were also about organic vegetables, shopping correctly and efficiently. during the videos they give you information about why organic food is better for you, and what you can do with left over food, such as use the food as compost to grow more fresh vegetables or fruit. 

these are some screenshots from the videos and as you can see the style is very simple. with one or two colours being used and a pencil drawing style coming across. simple lines have been used to create the characters and the objects. the carrot is using simple shapes which i intend to use in my animation. The whole animations are simple but are very effective, although i want to use more colour in mine. 

They use a sound background as well as a voice over, the voice over is giving you information about organic foods, what to do with food wastage, how to recognise organic food, what happens to mass produced food, how to keep yourself healthy and where to shop for the right food for you. all of these points are really helpful in understanding what the animation is trying to tell you. I my animation i want to give people information about organic home grown food and the benefits of it.