key points of the oasis brief

Whilst i am working on my final message i wanted to go back to the brief to make sure that i have interpreted correctly what oasis are looking for. 

key points

• feminine
• contemporary
• confident
• stylish fun 

these are the main themes that oasis describe themselves as. 

looking at the message oasis want to bring to life they want the designer to be 

• creative
• bring the messages to life
• make shopping social
• delight customers
• have fun

themes oasis want me to consider 

• casual
• playful
• friendly
• chatty
• customers best friend

looking back through the oasis brief regularly is helping me to shape my ideas to the brand and exploring further how they will fit in with the stores and online.