These are some screenshots of the oasis website and how they have re-designed it to fit in with their S/S14 collections now coming out. unfortunately i can't look back at the A/W13 website. Pink is their main colour this year and it gives that real fun, girly feel. i love the use of photography as their background. they have frozen flowers into ice cubes and photographed them. Also i was looking at the font choices they use of their website and how they mix and match their fonts to fit their brand. i really like the squiggly hand drawn font they have used and they have put the against a typewriter font, going from one extreme to the other.
Who oasis appeals to
- 18-30 year old women
- women who don't have to work
- women with my spare change after pay day as its above average on the price band
- more proffesional, classy, expensive than topshop for example.
- patterned dress and cardigans
As a person who shops in oasis i feel i know the brand quite well so i think this is going to be a good brief for me.
No comments:
Post a Comment