stay loyal

this is my loyalty card message and i started working on this one using the same background as the gift card message. i chose to use "stay loyal" as the main message so customers would know straight away what this message was about. i then thought a smaller subtitle expelling what the message was about would enhance the image. I've had some feedback that i should change the sub title to "and gain rewards" and take the oasis part out as it is already in the image. i'll be looking into this further when i am tweaking pats at the end. I've used the same pink colour scheme that matches with their current s?s website. I've used "Giraffe" font and also " a gentle touch" font 

this is a close up showing what the main title looks like and i felt it needed something else so instead of adding more ink i decided a small flower would look nice, i chose to use a simple daisy design that can be seen in a piece of their clothing and i took inspiration from their clothing as well as the simplicity of oral keily. I've used a purple colouring to compliment the pinks of the title. i personal think this works really well and I'm pleased with it. 

with my loyalty card i chose to use a card machine to show its different o a gift card and every time you purchase something with oasis you gain rewards and points. i drew the card machine in my sketchbook then took it into illustrator and used the art brushes the create the ink look, i haven't finished this yet as i want to add more depth and drop shadows to create a more realistic machine. but the sketch i have done i am really pleased with, it goes with the friendly, playful theme that oasis where after. 

this is a main screenshot of what my message currently looks like. i am really pleased with the outcome and it is 2/3rds finished i just need to finish adding shading and drop shadows and it will be finished. i chose to move the sub title to the side of the image as i felt there was to much empty space on the side. i decided to place the chard machine on the corner of the image instead of in the middle to be more playful and creative, i think this piece looks really fun and interesting.