this is a further working from the seagull ident i done. i went with a drawn on effect for the seagull, using a rough charcoal brush stroke to create that hand rendered feel. i then chose to fade the channel 8 logo inwards. with my idents, i have made it so you can brand either channel 8 or latest tv on them so they can swap between what they are advertising. like channel 4 brands the number 4, they can brand the number 8!
i chose to use a sky for the background as i felt this brook down the white and is a lot softer to view and breaks down the colours in the logo and the bird.
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