i have taken most of my inspiration from the apple animations and the way they create clean, tidy lines but the work always looks interesting. i think this fits well with the brand. i have gone for my colour in my designs compared to apple who mainly stick to greyscale. i love the way they have used lots of smaller shapes to create one big shape and they have added there phrases into the work so it makes sense what is being made in front of you on the screen.
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