coffee lovers

This is another poster from "just one scarf" design studio's, all of the poster they have are handmade either on the computer or with paper and paints. the coffee rings on the poster look as if someone has used it as a coaster whilst they have been working on it, or someone who saw the poster had it lying around and left their coffee on top. This effect works really well to make the poster casual as well as advertisary. People who drink this coffee feel empowered as if they are helping the soldiers to carry on. they are helping from behind the scenes. the beige/stone font colour has worked well to contrast with the darker browns and teal background. the typography is large in your face bold, strong. the steam coming from the coffee looks as if it as been freshly made ready for you to grab out of the poster and drink.