These are some screen shots from the oasis website and I've been looking at their colours that they are using, their typography, Social media icons, Imagery and the overall feel of the brand. I shop in oasis and it is a more expensive brand with a target audience of probably 18-30. its an older audience compared to shops like new look or Topshop. They have patterned younger coshes along with workwear, and going out dresses and shoes. They also do a wide range of accessories which are on the more expensive side so it has a richer audience.
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