Bear Brief

We want you to bring the alphabet to life on the back of our Alphabites boxes. We hope this will appeal to graphic designers and illustrators, but how you approach this is up to you. You might continue the idea of celebrating and editorialising 'one letter per box' or you might have ideas that bring in one or more letters at a time. What will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes? Will boxes look the same stylistically or will you propose variation from one box to the next?

You might want to focus on helping us do what we're already doing better, or taking a step back and looking at the Alphabet creatively from a different viewpoint.

• It’d be really bold, brave, gruff, simple and fun.
• It would be iconic.
• It would really make the alphabet letter the hero on pack.
• It would be really educational or crafty in a non-scholarly way and fun for kids, helping them to learn without realising that they were doing so.
• It won’t talk down to kids and ideally would thrill and entertain adults too.
• It would be enjoyed more for more than one breakfast sitting- kids spend a lot of time reading the back of boxes over the course of a week, how can we keep them entertained?
• It would mark us out as being a brand that really loves its consumers.

Looking at the Bear brief i was thinking of a project that i did at college with packaging design. this is something that i am well aware of the process of doing so i felt this was too much in my comfort zone for me to do. So with that in mind i think I'm going for the oasis brief.