Tuesday, 7 January 2014

oasis brief

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels  - from in-store to online. 
Stay true to our brand and appeal to the Oasis girl. You are free to bring your messages to life as you see fit. You may just wish to write them down in words, or to go to greater lengths to bring them to life visually using design and illustration. First and foremost we are looking for strong written messaging, but if you have ideas for how your messages can look visually, then we'd love to see them too.

  • Time slot delivery. (We offer delivery slots at a time that suits you)
  • We accept paypal in store (just download the app)
  • Personal stylist in store (We offer personal shopping experiences in selected stores)
  • Student discount 15% off all year round (With a valid NUS card)
  • Cant find your size? We will track it down and deliver it for free
  • Free wifi in store
  • Gift cards
  • My Oasis Card (apply for a loyalty card to make shopping even sweeter)
  • We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)
This is what the Oasis brief asks for. I'm looking at this brief to be my main brief because of the graphic element to it. i want to go back to my graphic design background. Ive been doing some mood boards and sketches in my sketchbook to start bringing some ideas to life. 

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