personal stylist development

after i had created my stylist i then decided to change her hair to black as i didn't feel the blonde hair looked right. i think going to black was the right choice and she has a clean cut trendy look. i added some blush to her cheeks to give her face some colour and also added blue to her eyes. i added a pink shading to her neck tie and used the blur tool to make it bleed out of the line to look like water colours. 

i then played around with the opacity of the ink splats and decided a lower opacity looked nicer. i didn't add also of ink to the actual drawing itself as i wanted people to be able to view it clearly and then see all the finer detail around her. 

the top 2 images show the difference in changing her hair colour and i really pleased i did this. 

personal stylist

for my personal stylist message i wanted to create an ink illustration of a women on the page. i started by trying to draw her face as this is always the most difficult part. i wanted her to look minimal as i was going to add the ink effects later. i used the chalk and pencil brushes to construct her face and had to re-do this several times until i was happy with the way her face turned out. this was my basic outline. 

i then started to add her features adding colour with watercolour brushes and playing the the opacity to create a sheer make-up look. i then started by  adding hair with the brushes and also the spray can. i decided to go with blonde at first and gave her an edgy cool pixie bob as oasis is trendy and office ready i felt this worked well to their brand. 

i then started adding all of the ink splatters and marks around her a created a circular feel. i was really pleased with how she turned out and i think this is my favourite message i have created so far. 

ink faces

this face was a rough guide i am thinking of using for the personal stylist face and i like the difference between the thick and the thin brushes i have used in illustrator to create this effect. i used a spray can to create a rounded shape for her lips and then used the blur tool to blend the colour and bleed it out of the lines. i haven't given her an eye colour yet but i will do once her face has been drawn. 

ink social media

i've now finessed my social media icons and i have used all of the social media that oasis uses in its logo.

• Facebook
• twitter
• instagram
• pintrest
• google+

I'm really happy with how they have turned out and i have tried to make each logo look different and unique with the ink splat look. i used the spray can and the paintbrush tool, changing the opacity and sizing of the splats to create the right look. I'm still deciding on the best way that these logo's lay out on the page but once we have crit i will ask questions then! 

ink design

I've been creating my ink social media logos on AI and i found some grunge brushes on the spray can which had the splats and and ink drips, i also used the paint brush and the artistic ink brushes. i got the logo from the internet and divided them with path finder tool and then changing the colour to white. i layered the shapes and ink splats on top of each other to make it look as though the logo is part of the drawing. i like the pin interest logo the most. these are the only 2 logos i have done so far and i had kept them in a black colour scheme as i wanted them to contrast with the pinks on the posters. i think i am going to re-do the twitter logo as i don't like how blotchy it looks, although i don't want all of the logos to look the same so this will be the challenge for me. due to the shape of the logo's the rounder ones work a lot better and achieve a better final look like the PI one. Taking all of this on board i will try and add a similar look to the twitter logo and i will also be creating a Facebook, instagram and google+ logo which are all included in oasis' social media. 

stay loyal

this is my loyalty card message and i started working on this one using the same background as the gift card message. i chose to use "stay loyal" as the main message so customers would know straight away what this message was about. i then thought a smaller subtitle expelling what the message was about would enhance the image. I've had some feedback that i should change the sub title to "and gain rewards" and take the oasis part out as it is already in the image. i'll be looking into this further when i am tweaking pats at the end. I've used the same pink colour scheme that matches with their current s?s website. I've used "Giraffe" font and also " a gentle touch" font 

this is a close up showing what the main title looks like and i felt it needed something else so instead of adding more ink i decided a small flower would look nice, i chose to use a simple daisy design that can be seen in a piece of their clothing and i took inspiration from their clothing as well as the simplicity of oral keily. I've used a purple colouring to compliment the pinks of the title. i personal think this works really well and I'm pleased with it. 

with my loyalty card i chose to use a card machine to show its different o a gift card and every time you purchase something with oasis you gain rewards and points. i drew the card machine in my sketchbook then took it into illustrator and used the art brushes the create the ink look, i haven't finished this yet as i want to add more depth and drop shadows to create a more realistic machine. but the sketch i have done i am really pleased with, it goes with the friendly, playful theme that oasis where after. 

this is a main screenshot of what my message currently looks like. i am really pleased with the outcome and it is 2/3rds finished i just need to finish adding shading and drop shadows and it will be finished. i chose to move the sub title to the side of the image as i felt there was to much empty space on the side. i decided to place the chard machine on the corner of the image instead of in the middle to be more playful and creative, i think this piece looks really fun and interesting. 

final pieces

i started by adding my ink splats as my background image and i couldn't decide whether to have just a few spats or to have a whole background of them, so i went on to the slogan. on this one i have started to design the oasis gift card message. i have used the font "a gentle touch" i felt this girly, curvy fun font worked really well for the brand and also contrast well against the structured font of the oasis brand logo. i then felt the page looked to bare with only a few splats so i started to create a whole page on ink splats. 

 i came out with this as my background and i liked the few spats of pink that stop it being so black ad white. i used my own splats scanned in and put into photoshop and i also used illustrator ink brushes. i think this has given me a really nice effect.

After i had decided on the background i put the message back on the screen and also added the gift card that i have made in illustrator. i really like the way this has turned out, mixing graphic work and also hand rendered work together to create something different. Although i felt the message was getting lost on the page so i tried making the stroke thicker but that just distorted the shape of the text and the letters merged together. i found a solution by copying the message and layering it to the right of the original message and using a paler pink so it makes it look my 3d.

this is what my message looked like once i had added the layer on paler pink, i also thought some daisy's would be a nice way to dot the I and also oasis has a strong floral theme so it still fits in with the brand. looking at my work again i decided the ink was to predominate in the work so i took the opacity down and added some more flowers and layered them in different pinks on the gift card and i felt this has achieved what i wanted. 

these are the message i have created from the list that oasis provided. with the "we love social message" i was thinking of changing it into "social shopping" but I'm not sure yet, some of the messages you couldn't change to much but i am still working on those. 

key points of the oasis brief

Whilst i am working on my final message i wanted to go back to the brief to make sure that i have interpreted correctly what oasis are looking for. 

key points

• feminine
• contemporary
• confident
• stylish fun 

these are the main themes that oasis describe themselves as. 

looking at the message oasis want to bring to life they want the designer to be 

• creative
• bring the messages to life
• make shopping social
• delight customers
• have fun

themes oasis want me to consider 

• casual
• playful
• friendly
• chatty
• customers best friend

looking back through the oasis brief regularly is helping me to shape my ideas to the brand and exploring further how they will fit in with the stores and online.  

font

these are the type choices i have narrowed my choice down to 

• a gentle touch
• edition
• fine styles
• giraffe

i will probably use "a gentle touch and Giraffe the most but i can't say for sure until i have a started added my fonts to my work properly. 

inspiration

cherri wood 

After deciding on an art style i started to look into artist that also use this same style. i came across cherri wood who i found in one of my illustrations books that i own. The people she illustrates in her work are more detailed than what i want to do but the ink splats and the colours are something i am looking at for inspiration. i like the way her drawings drip and run back into the page so nothing feels structured its loose and free hand making it more interesting. recently more work like this has become more "fashionable" especially in the fashion industry. chanel used an art style like this from one of their adverts recently. I'm going to use a white background on my work so the images are clear and they stand out better. 

David Downtown

I then went on to look at david downtown's works which has a really free hand feel to his work but all of the faces of the people are really detailed, their clothes and hair are loose drawings but they bring it all together. My favourite image is the second one with blonde hair as you can see he has worked hard to created a detailed face including bright blue eyes that you are drawn too straight away. When he is drawing with the ink it is loose and laps back over on itself and creates a textured look to his pieces. i love the way he uses swishes and flicks with his brush with the ink and the paint is watered down colours and he has just painted a block of colour and worked around it instead of filling the colour in. i think this is a really interesting way of working as he is almost working backwards on his work. This is the sort of work that i enjoy creating the most and having the freeness of the work and however you have used ink or watercolours it works really well. 

orla keily

once i had looked through the clothes on the oasis website and had picked our different patterns on the clothes i thought they reminded me of Orla Keily's work especially with the structured shapes and lines. although some of the clothing has a losses pattern i felt this worked for what i wanted to create within my work. the top image shown below has brighter colours than the other one and i want to use brighter girly colours in my work. I'm looking at the patterns and how i could incorporate them into my work. i love the way she has used structure to create neat and pretty patterns and these are also girly just like the oasis brand. in the top picture the petals are different colours and no 2 are the same next to each other i think this keep you looking at the pattern and makes it more detailed and exciting.  i want to create images that corporate digital aswell as hand drawn. 

David Despau

David Despau was the first artist i looked into the find inspiration as he has used the same materials that i want to use. he has mixed digital elements with hand drawn elements. one half of his drawing has the digital look with the bubble wings made in black and made to look 3d and the other half where her hair is flicking the colours are fading so he has used water colours and also some black ink to show her hair is fading at the ends. her body and her face has been drawn in ink and also it looks like some black watercolours with maybe some water put on the ink to make it run slightly on her top. his work has been the biggest inspiration and i have looked at his work further to see how he successfully blends these 2 styles together. 

oasis

These are some screenshots of the oasis website and how they have re-designed it to fit in with their S/S14 collections now coming out. unfortunately i can't look back at the A/W13 website. Pink is their main colour this year and it gives that real fun, girly feel. i love the use of photography as their background. they have frozen flowers into ice cubes and photographed them. Also i was looking at the font choices they use of their website and how they mix and match their fonts to fit their brand. i really like the squiggly hand drawn font they have used and they have put the against a typewriter font, going from one extreme to the other. 

Who oasis appeals to

• 18-30 year old women
• women who don't have to work
• women with my spare change after pay day as its above average on the price band
• more proffesional, classy, expensive than topshop for example.
• patterned dress and cardigans

As a person who shops in oasis i feel i know the brand quite well so i think this is going to be a good brief for me. 

Mock ups

these are some screen shots of some mock ups i have been creating on photoshop. I've been looking at the message oasis want me to use and trying to design a way to make the messages visual instead of just typography based, although some of my ideas are purely typography with water mark effects. looking at the wifi message i thought about taking their logo and distorting it to create a wifi image, i don't know if this works well i need to work more on it to see how i could make the better. with all of my images i am using the pale pink colour to link them all together, as oasis is a womens fashion shop and they are only women based i felt this was a good colour to use. i've gone for a pale pink as at the moment they have bright pinks of their website to show the spring/summer season so i felt this colour would reflect that and also it fits in with the pastel colours they sold over a/w13. 

The top image is an ink illustration and i took inspiration from Rebecca Wetzler for these. this is one i copied from her work but i am going to create my own using the same techniques and more of the pinks i was talking about. 

Typography

These 2 images about show images made out of text which is something i want to look into to create one of my messages. i was thinking of using the oasis gift card and the  My oasis card and using the images out of text imagery. i think this will work out really effective and will show what the message is meant to say in a really striking way. 

this is a twitter logo which has been done with ink and a paper cut out which has then been removed from the drawing to create a twitter T and then had ink splatted on it to make it look less clean. 

I also looked at how typography can be used in imagery and found this bicycle which has a name that links the bike parts together. i love how this flows nicely within the image and you see the bike before you see the words.

Oasis patterns

i was looking through the oasis website and started to have a look at different patterns they have on their clothing. i was thinking of using the patterns they have and incorporating them into the messages for them. Looking at the top image you can see an aztec kind of print and this reminded me of a clock and the cogs behind it so it is an idea i have been sketching to create a time slot delivery message.  
They do have a lot of floral patterns with pastel colours and some with bright colours and i though that patter would be good to use on "personal stylist" message.

oasis as a brand

These are some screen shots from the oasis website and I've been looking at their colours that they are using, their typography, Social media icons, Imagery and the overall feel of the brand. I shop in oasis and it is a more expensive brand with a target audience of probably 18-30. its an older audience compared to shops like new look or Topshop. They have patterned younger coshes along with workwear, and going out dresses and shoes. They also do a wide range of accessories which are on the more expensive side so it has a richer audience. 

Bear Brief

We want you to bring the alphabet to life on the back of our Alphabites boxes. We hope this will appeal to graphic designers and illustrators, but how you approach this is up to you. You might continue the idea of celebrating and editorialising 'one letter per box' or you might have ideas that bring in one or more letters at a time. What will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes? Will boxes look the same stylistically or will you propose variation from one box to the next?

You might want to focus on helping us do what we're already doing better, or taking a step back and looking at the Alphabet creatively from a different viewpoint.

• It’d be really bold, brave, gruff, simple and fun.
• It would be iconic.
• It would really make the alphabet letter the hero on pack.
• It would be really educational or crafty in a non-scholarly way and fun for kids, helping them to learn without realising that they were doing so.
• It won’t talk down to kids and ideally would thrill and entertain adults too.
• It would be enjoyed more for more than one breakfast sitting- kids spend a lot of time reading the back of boxes over the course of a week, how can we keep them entertained?
• It would mark us out as being a brand that really loves its consumers.

Looking at the Bear brief i was thinking of a project that i did at college with packaging design. this is something that i am well aware of the process of doing so i felt this was too much in my comfort zone for me to do. So with that in mind i think I'm going for the oasis brief. 

oasis brief

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels  - from in-store to online. 

Stay true to our brand and appeal to the Oasis girl. You are free to bring your messages to life as you see fit. You may just wish to write them down in words, or to go to greater lengths to bring them to life visually using design and illustration. First and foremost we are looking for strong written messaging, but if you have ideas for how your messages can look visually, then we'd love to see them too.

• Time slot delivery. (We offer delivery slots at a time that suits you)
• We accept paypal in store (just download the app)
• Personal stylist in store (We offer personal shopping experiences in selected stores)
• Student discount 15% off all year round (With a valid NUS card)
• Cant find your size? We will track it down and deliver it for free
• Free wifi in store
• Gift cards
• My Oasis Card (apply for a loyalty card to make shopping even sweeter)
• We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)

This is what the Oasis brief asks for. I'm looking at this brief to be my main brief because of the graphic element to it. i want to go back to my graphic design background. Ive been doing some mood boards and sketches in my sketchbook to start bringing some ideas to life.